SUPPLY CHAIN
State of the Art Greenhouse Cultivation.
The state-of-the-art perpetual harvest cultivation facilities are located in the central Colorado Rockies on the banks of the Arkansas River in Salida, an outdoor recreation hotbed.
From this base, Long Play can manage genetic consistency and cultivation in support of brand growth, market demand and consumer trends now and far into the future.
Featuring 100,000 square feet of existing greenhouse space and an on-site water treatment plant, these facilities are purpose-built and primed for scaling while minimizing use of natural resources.
Operations include fully automated Argus Controls to maximize efficiency and consistency in every growth cycle.
On-site expansion and additional greenhouse build-out plans will more than double the site’s existing square footage.
High-Capacity
Manufacturing Capability.
Long Play has established highly efficient production and manufacturing methodologies to consistently deliver world-class products at scale.
The Salida manufacturing facility includes 22,000 square feet of production and packaging space with a full commercial kitchen and numerous extraction capabilities, from CO2 to solvent- and ethanol-based modes.
The Denver facility has a 13,000 square-foot footprint and is built to manage raw material intake and production as well as CO2 extraction, distillation and processing. The Denver facility also packages and finishes products across our suite of nationally recognized brands.
Our hemp-infused coffees and teas—the first of their kind to be sold nationwide since 2016—are crafted using a scalable, patented infusion process for the coffees and teas so Long Play is positioned to grow alongside the market.
Omnichannel Distribution.
Driven by a strong omnichannel distribution program, Long Play’s cannabis consumer packaged goods, high-THC products and hemp-based wellness products for people and pets reach brand-owned, regional, national and independent retail locations.
The high-THC products—flower, pre-rolls, edibles and vape cartridges—can be found at licensed retailers in seven regulated state cannabis markets, and we’re actively working to expand our distribution footprint into every major cannabis market.
A strong wholesale program and a lauded direct-to-consumer footprint through e-commerce and storefront retail also creates seamless access to low-THC hemp-based products nationwide.
We’ve engaged with strategic partners like Whole Foods’ Allegro Coffee to further expand the brand footprint of our hemp-infused coffees and teas. Long Play’s hemp-based products are available throughout the country.
Positioned in the Heart of the Rockies.
We’re proud to call the most mature legal cannabis market in the United States home. Our cultivation and production facilities are headquartered in Colorado, at a crossroads of outdoor inspiration and cannabis innovation that’s unrivaled.
We combine sustainable cultivation, deep industry relationships and passion for the plant to delight consumers with consistent, top-quality cannabis products.
Retail locations in the state of Colorado, with current concentrations in the Denver area and the outdoor-recreation hub of Salida in the central Rockies, mean consumers can have Willie’s high-THC products at the ready as they head to a concert or relax by the campfire after a whitewater rafting trip. We’re built to ramble, wherever that may be.