COMPANY OVERVIEW
Storied brands.
Cultivation excellence.
Scalable, sustainable methodologies.
High-capacity supply chain.
Retail strength.
It’s time to play it forward.
Long Play is a new kind of cannabis company—one that prioritizes sustainable cultivation practices and offers consumers cannabinoid choices in every channel from coast-to-coast. We’re driven to build relationships and create memorable experiences through partnerships with iconic musicians, brands and more.
With cultivation, manufacturing and retail capabilities in the state of Colorado, advanced intellectual property controls and a beloved portfolio of brands that includes Willie Nelson’s top-selling and nationally recognized products, Long Play is the next evolution of the cannabis industry with efficient vertical integration, licensing opportunities and hard-won capabilities in every position.
Cultivation for Excellence and Efficiency.
The high-capacity supply chain helps us maintain our exacting standards for quality while keeping channel costs down.
Our centralized cultivation, manufacturing and retail capabilities in the country’s most mature adult-use cannabis market, plus our nationally recognized house of brands and distribution network spanning the country, uniquely position Long Play to deliver on consumer demands while scaling sustainably.
We’re making a long play for the environment with our state-of-the-art cultivation facilities, a network of greenhouses which feature their own water treatment plant, highly efficient systems and perpetual-harvest capabilities.
Brands With Broad Appeal.
We’re here to serve our passionate fans and cannabis consumers from coast-to-coast with our award-winning hemp and THC brands, united in an unwavering commitment to quality.
With choices in every channel and a central location in the heart of the Rockies—the most mature adult-use market in the United States—we’re built for nimble distribution.
Long Play’s product portfolio includes flower, pre-rolls, vapes, concentrates, edibles, functional beverages, wellness products and pet care products, helmed by Willie Nelson’s house of brands.
Long Play for Cannabis in Culture.
Cannabis and music have always gone hand-in-hand—at least if you ask us. And as more and more adult-use markets come online, cannabis is becoming an inextricable, celebrated aspect of life and culture.
We’re passionate about the plant, about our portfolio of brands and cannabis’s ability to spark connection and enhance experiences. We’ve got big plans for the next phase of cannabis in the United States, and we hope you’ll come along for the ride.