Long Play is a National
Cannabis Portfolio Company.
A new kind of portfolio company.
We’re a new kind of portfolio company, built by experienced cannabis leaders to serve consumers in adult-use, medical and wellness markets with engaging experiences and unbeatable quality and consistency in high-THC products and hemp consumer packaged goods.
Positioned for the future of cannabis.
With grassroots appeal, deep cultural resonance, a nationally recognized family of brands, coast-to-coast distribution and sustainable cultivation practices, Long Play is here to play the cannabis industry forward.
Exploration in an evolving industry.
The portfolio of products—led by Willie Nelson’s award-winning family of brands—enrich experiences, spark connection and provide boundless opportunity for exploration. We meet consumers wherever they are, with best-in-class retail environments, seamless e-commerce platform and network of trusted dispensary partners.
Long Play, Inc. was forged by a series of transactions and agreements in April 2021 to create a vertically integrated company with a portfolio of brands and products for the national recreational, medical, and wellness cannabis markets.
Long Play builds brand recognition and industry relevance with cannabis lifestyle brands, reaching customers across multiple state markets.
The consolidated platform operates a large-scale state of the art greenhouse complex, utilizes highly automated production and extraction techniques, and has retail cannabis stores throughout Colorado.