A Brand Led Approach to Wellness
Long Play, Inc. is a Colorado corporation founded as a specialized Intellectual Property development company, tasked with building a market-leading enterprise with a premier portfolio of wellness brands.
The company was born out of a meeting at Willie Nelson’s kitchen table in 2014. That memorable conversation evolved into a vision and the launch of our signature brand, Willie's Reserve.
We are curating a collection of brands to distribute licensed products across multiple states. In today’s expanding wellness industry, our goal is to provide brands that enhance top-tier retail experiences and foster successful wholesale enterprises.
Long Play’s model provides the foundation to rapidly expand our brand portfolio and geographic reach in this dynamic and fast-moving industry.